Statistics, research and analysis round-up
Tuesday, October 14th, 2008 at 8:23 pm
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Here’s a summary of interesting research, statistics and analysis that I’ve spotted over the past few days:
- US - 2008 business in social media Study - Results of online survey conducted September 11-12, 2008 among 1,092 adults. According to the survey, 59 percent of American consumers who use social media sites and tools are already interacting with businesses through social media. [requires contact info to download]
- Social media transforming purchasing decision-making - Interviewing 17,000 people in 29 countries this post reports data that conclusively proves that social media is now directly impacting the way we buy products and services. Social media is fundamentally changing the way everybody online sources opinions on products, brands and services when they buy something.
- Social media tracker wave 3 - Universal McCann global research into the impact of social media - measuring consumer usage, attitudes and interests in adopting social media platforms.
For all bookmarks that I’ve seen on research, statistics and analysis check out del.icio.us.
Tags: social, social+media, social+networking, sra, statistics, system:filetype:pdf, system:media:document, trust, web, web+2.0
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Latest links 
Links to interesting information I've spotted recently on the web:
- Hiscox: the benefits of bravery
- FAQ’s about Twitter Strategy and Public Relations
- The re-branding of Prince Charles
- The Ethics of Ghost-Writing in Social Media
- The World Does Not Need Journalists
- Tabbloid Turns Feeds into a Personal Magazine
- Creating an internal Social Media Forum
- Warning blogger relations mustnt be rushed!
- Councils told: embrace social networks
- Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
- e-Published: my e-book, Brands in Networks...
- Research brief links engagement, business improvement to internal use of Web 2.0
- AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
- What is Social Media? eBook on Mashable
- Cook & Hopkins Social Media Report - 3rd Edition
Latest bookmarks 
My most recent bookmarks from del.icio.us:
- 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
- MMA study finds increase in mobile marketing receptiveness
- If RSS Is Niche Media, Why Use It?
- New Media Knowledge - Rough Guide to: Social Media and the Law
- UK Kids and Teens Communicate Nonstop
- Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
- weaverluke: Twitter.com
- The week that Britain's culture wars broke out | Media | The Observer
- Message in-a-Box
- Welcome to Where I Live | Where I Live
- Utilising Web 2.0 in local government
- MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
- searching for the impact of empowerment report - MORI
- Demos | Publications | State of Trust
- Pew Internet: Teens, Video Games and Civics

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